Das neue Drei

In 2013 the telecommunication brand Drei Austria GmbH took over Orange for 1,2 billion Euros. The brands should merge. A good point to redefine and reinvent the whole brand.

A out of home teaser campaign all over Austria made the people there curious and it became a spotlight during the political canvassing.

One week later the TVC presented the new corporate design and the new brand spirit to Austria.