Shit happens
A selfie Christmas campaign for Drei Austria GmbH.
Concept / Art Direction / Production
» for Hello München GmbH
Wanna take a selfie?
The idea was to make a TV campaign with the handmade and shaky look and feel from the front facing camera of a smartphone.
There is another way
The flexible TV campaign of the life oriented selfie clips had a lot of media penetration. These clips were always followed by a matching 15″ offer clip. The offer: get a smartphone insurance for free with every new smartphone.
Further communication
The strong visual of damaged glas or a flooded screen was extended to other communicaion channels like social media, print and out of home.
